Email Marketing Feature Guide

Created by Ticmint Support, Modified on Tue, 11 Aug at 3:57 PM by Ticmint Support

Overview

Email Marketing allows organizers to create, schedule, and send promotional emails to attendees and customers directly from the Ticmint Organizer Dashboard.

Step 1: Access Email Marketing

Log in to the Organizer Dashboard.
Navigate to Marketing.
Click Email Marketing.

The Email Marketing dashboard displays all campaigns along with their status and performance.

Available Actions

• Create New Campaign

• Edit Campaign

• Status

• Schedule Campaign

• View Analytics

• Delete Campaign

Step 2: Create a Campaign

Click New Campaign.
Enter the required campaign details:

Field	Description
Campaign Name	Internal name for the campaign
Subject	Email subject line
Sender Name	Name displayed to recipients
Sender Email	Reply-to email address
Event	Associated event

Banner Upload

Recommended Banner Size: 1600 × 615 px (PNG/JPG)

Email Content

Use the available editor tools to:

Add text and formatting
Insert images
Add buttons and links
Customize email content

Organization Details

Add:

Organization Name
Organization Address
Social Media Links

Supported Platforms:

☐ Facebook
☐ Instagram
☐ LinkedIn
☐ X (Twitter)
☐ YouTube

Preview Campaign

Enable the Preview option to review the email before proceeding.

Click Continue.

Step 3: Add Recipients

Click on + Create New list and enter create list details.

Choose one of the following methods:

Option A: Import Event Attendees

Use attendee data from previous events.

Click Create List.
Enter:

List Name
Description (Optional)

Click Create List.
Select Import from Events.
Choose the required event.
Click Continue.

Option B: Upload CSV File

Download the sample CSV template.
Populate attendee details.
Upload the CSV file.
Click Continue.

Required Fields

Column	Required
First Name	Yes
Email Address	Yes
Last Name	Optional

Validation Checklist

☐ CSV file validated
☐ No duplicate email addresses
☐ Email format verified

Option C: Add Contacts Manually

Click Add Contact.
Enter:

Field
Name
Email
Mobile Number

Click Add.
Click Continue.

Step 4: Review Campaign

Before sending, verify the following:

• Subject Line Reviewed

• Event Selected

• Recipients Verified

• Banner Uploaded

• Content Proofread

c• All Links Tested

Step 5: Send Campaign

Click Send Campaign to start delivery.

Campaign Status

Status	Meaning
Draft	Campaign created but not scheduled
Scheduled	Set for future delivery
Sending	Delivery in progress
Sent	Delivery completed successfully

Step 6: View Analytics

Navigate to:

Marketing → Email Marketing → Analytics

Key Metrics

Metric	Description
Total Sent	Total emails sent
Delivered	Successfully delivered emails
Open Rate	Percentage of emails opened
Click Rate	Percentage of link clicks
Bounce Rate	Failed deliveries
Unsubscribed	Opt-outs from future emails

Analytics Checklist

• Review Delivery Performance

• Track Open Rates

• Monitor Click-Through Rates

• Identify Bounced Emails

• Review Unsubscribe Trends

Tips for Successful Campaigns

Use a clear and engaging subject line to increase open rates.
Personalize your content to connect with your audience.
Optimize images and logos to maintain a professional look.
Include clear calls-to-action (CTAs) to encourage engagement.