How to Create, Edit & Send WhatsApp Campaigns

This document provides a detailed, step-by-step guide to using the WhatsApp Marketing module in the Ticmint Support Portal. WhatsApp Marketing enables event organisers to communicate instantly with attendees using approved WhatsApp templates.

1. Overview of WhatsApp Marketing

WhatsApp Marketing allows event organisers to:

• Send promotional messages
  
  

• Notify attendees about event updates
  
  

• Share discount coupons and offers
  
  

• Broadcast important announcements
  
  

• Target specific contact lists
  
  

All messages are delivered directly via WhatsApp, ensuring faster reach and higher engagement.

⚠️ Important: WhatsApp messages are sent using Meta-approved templates. Messages can only be sent after template approval.

2. Accessing WhatsApp Marketing

1. Log in to your Ticmint Dashboard.
   
   

2. Navigate to the Marketing module from the left-hand menu.
   
   

3. Click on WhatsApp Marketing.

WhatsApp Marketing Dashboard

Here you can view all past and current campaigns with details such as:

• Campaign Name
  
  

• Event
  
  

• Sent Count
  
  

• Delivered Count
  
  

• Read Count
  
  

• Status (Draft / Pending / Sent)
  
  

• Actions (Edit, View)
  
  

You can also use filters or the search bar to quickly find campaigns.

3. Creating a New WhatsApp Campaign

1. Click New Campaign to begin.
   
   

3.1 Campaign Name

• Enter a clear and identifiable campaign name
   (Example: Early Bird Reminder, Event Day Update)
  
  

3.2 Select Event (Optional)

• Choose the event you want to associate the campaign with.
  
  

• This helps track performance event-wise.
  
  

3.3 Display Button (Optional – CTA)

• Enable Display Button to add a call-to-action such as:
  
  

  • Book Now
    
    

  • View Event
    
    

• Add:
  
  

  • Button text
    
    

  • Button link (event page or external URL)
    
    

3.4 Design Your WhatsApp Message

• Write the message content.
  
  

• You may also upload:
  
  

  • Images
    
    

  • Banners or flyers
    
    

  • Promotional creatives
    
    

A live preview will appear on the right, showing exactly how the message will look on WhatsApp.

4. WhatsApp Template Approval (Mandatory)

? Important Meta Approval Step

• Every WhatsApp message is sent using a template.
  
  

• Once you create a template, it is automatically submitted to Meta (WhatsApp) for approval.
  
  

• Only approved templates can be used to send messages.
  
  

Template Approval Status:

• Pending Approval – Awaiting Meta review
  
  

• Approved – Template is ready to send
  
  

• Rejected – Requires edits as per Meta guidelines
  
  

⏱️ Approval typically takes a few minutes to 24 hours, depending on Meta.

Once the template is approved, you will be able to send the campaign.

5. Managing Recipients

After creating the campaign, select who will receive the message.

1. Click Manage Recipients.
   
   

5.1 Import Contacts

You can add recipients using:

• Import from Events – Automatically pulls attendee data
  
  

• Upload CSV – Bulk upload contacts
  
  

• Add Contact – Manual entry
  
  

5.2 Add Contact (Manual)

1. Click Add Contact
   
   

2. Enter:
   
   

   • Email address
     
     

   • Mobile number (with country code)
     
     

3. Click Save Recipients
   
   

4. Apply the list to the campaign
   
   

6. Sending the Campaign

Once:

• The message template is approved, and
  
  

• The recipient list is selected
  
  

➡️ Click Send.

Campaign Status

• Pending – Campaign created and queued
  
  

• Sent – Successfully dispatched
  
  

• Delivered – Delivered to recipient devices
  
  

• Read – Message opened by recipients
  
  

All statuses are visible from the campaign listing screen.

7. Editing an Existing Campaign

To modify a campaign before sending:

1. Click the Edit icon under Actions.
   
   

2. You can update:
   
   

   • Campaign name
     
     

   • Message content
     
     

   • Images or media
     
     

   • CTA button text and link
     
     

3. Click Update to save changes.
   
   

⚠️ Editing message content may require re-approval by Meta.

8. Best Practices for WhatsApp Marketing

• Use short, clear, and compliant messages
  
  

• Add images to improve engagement
  
  

• Always include a CTA button
  
  

• Avoid sending too many messages to prevent spam issues
  
  

• Send reminders closer to event dates
  
  

• Use coupon codes and limited-time offers for better conversions
  
  

• Create templates early to allow time for Meta approval