How to Access Event SEO in Ticmint

This document provides a clear, step-by-step guide on how to edit and manage Event SEO settings on the Ticmint Partner Dashboard. Event SEO helps organisers control how their event pages appear on search engines and social media, improving discoverability and engagement.

What is Event SEO?

Event SEO allows you to optimise your event’s visibility on platforms like Google, Bing, Facebook, and X (Twitter). By updating SEO titles, descriptions, keywords, and preview images, you can attract more visitors and potential attendees.

Step 1: Access Event SEO

1. Log in to your Ticmint Dashboard using your registered business email.

2. From the left-hand navigation menu, click on Events.

3. Select All Events and locate the event you want to edit.

4. Click the three-dot (⋮) menu next to the event and select Edit.

5. Inside the event editor, click Event SEO from the left-side menu.

You will see two tabs:

• Google SERP

• Social Media

Step 2: Edit Google SERP Settings

The Google SERP tab controls how your event appears in search engine results.

SERP Preview

At the top, you will see a live preview showing:

• Event title

• Event URL

• Short description

This preview helps you understand how your event may appear on Google.

Editable Fields

Site Title
Enter your organiser or brand name (for example, Kasakai).

Slug
This is the event-specific part of your URL.

• Keep it short and readable

• Use keywords related to the event
  Example: tuesday-yoga-tickets

Page Title
This is the headline shown in search results.

• Recommended length: up to 70 characters

• Should clearly describe the event

Page Description
A short summary of your event (up to 100 characters).

• Mention what the event is about

• Include key highlights and reasons to attend

Keywords
Add relevant keywords or tags people might search for.
Examples:

• Yoga tickets

• Fitness class

• Wellness event

Actions

• Click Save to apply SEO changes

• Click Cancel to discard unsaved edits

Step 3: Google SEO Best Practices

• Keep titles concise and keyword-focused

• Write clear, engaging descriptions

• Use clean and meaningful slugs

• Add only relevant keywords

• Always review the SERP preview before saving

Step 4: Edit Social Media SEO Settings

The Social Media tab controls how your event appears when shared on social platforms.

Access Social Media Settings

1. Inside Event SEO, click the Social Media tab.

2. Select the platform you want to edit:

   • Facebook

   • X (Twitter)

Step 5: Social Media Preview

A preview panel displays how your event link will look when shared, including:

• Event image

• Organiser name

• Event title

• Short description

Use this preview to ensure your event looks professional and appealing.

Step 6: Upload Social Media Image

1. Upload a custom image for social sharing.

2. Image guidelines:

   • Maximum file size: 2 MB

   • Recommended size: 1000 × 1000 px

   • Aspect ratio: 1:1 (square)

High-quality images improve click-through rates on social platforms.

Step 7: Edit Social Media Metadata

Site Title
Usually your organiser or brand name.

Page Title
Title displayed when the event is shared.

• Maximum 75 characters

Page Description
Short description of the event.

• Maximum 100 characters

Keep the text engaging and consistent with your event branding.

Step 8: Save Changes

• Click Save to apply your changes

• Click Cancel if you do not wish to save edits

Best Practices for Event SEO

• Use consistent branding across search and social platforms

• Update SEO details if event information changes

• Use strong keywords without keyword stuffing

• Always preview before saving

Need Help?

If you face any issues while editing Event SEO:

• Review all fields for completeness

• Refresh the page and try again

• Contact Ticmint Support with screenshots and event details

Your Event SEO settings are now updated and optimised to improve visibility and reach.